Key Components of Online Reputation Management
Fact: Your online reputation is comprised of what is presented on the search engines. Whether or not it is fair the search engines decide what information is displayed regarding your business. One must assure that all online sources including directories, social sites, reviews, etc. share the same positive message.
Claim and Optimize
One must initially scan the internet and claim all potential web properties affiliated with your name including social sites, review pages or business directories like yp.com. All information must be checked for accuracy.
Link your Properties
Connecting your properties to one another will create brand authority and prove you are a valid entity.
88% of online shoppers incorporate reviews into their purchase decision. Ensuring your online review profile is positive is very important but be sure not to overstate or mislead. Consumers are attentive to honesty.
Monitor and Prioritize
We will determine which review sites are most influential based on your industry and prospect profile, then ensure that the most flattering are placed in the prime viewing locations.
Increase Number of New Reviews and Exposure of Existing Reviews
We will actively solicit new reviews and disseminate reviews to multiple sites increasing their exposure.
The power of the consumer is Social Media. Interacting with social media is a fantastic source for referrals and allows you to humanize your business and prove that you believe your customer is #1. Your social media interaction can greatly enhance your reputation.
Stake Your Claim
Design an interactive and attractive profile on each social site, remain active while being mindful of consumer actions and comments. This will enhance your community standing immensely.
Incorporate systems that allow you to punctually respond to customer concerns and comments with a professional, genuine response. Avoid canned responses.
Consumer opinions can forge the path your business takes so it is imperative that customers are allowed to express their opinions. Surveys can allow this while reducing the likelihood that they will express any negative opinions online.
Present multiple channels of communication to decrease the odds that a unhappy client will utilize a less hospitable avenue.
Always respond to feedback whether negative or positive. By nurturing the dialogue you can address any issues quickly thus ensuring that a customer does not attack you online. This will allow you to eliminate negative comments.
The trends and insight gleaned from these surveys can provide a road map to success when acted on in a timely manner.
Your online reputation is fluid therefore it is absolutely necessary to monitor your performance and exactly what is being said about you online. Without constant attention your standing can deteriorate.
What search results appear when your name is searched? Has negative information surged to the forefront? Are you receiving reviews and how do they rate?
Activating notifications for online posts relevant to your business is one simple and effective method for keeping you abreast of your online repute.
Our company provides detailed brand position information and management effectiveness data on a monthly schedule.
Unfortunately, your online renown is relative. Four star reviews look great unless all your competition also excels. To maintain an advantage you must deduce your strengths and weaknesses. When managing multiple locations you must also be able to ascertain which locations are under-performing.
Monitor the Competition
Evaluate your competitors online reputation and determine areas where they underperform that you can exploit and conversely, successes that you can mimic.
Selecting Suitable Benchmarks
A business must thoroughly evaluate the competition and assign goals that, once achieved, will set you head and shoulders above them. Setting well founded benchmarks that allow you to exploit your competitions’ shortcomings can lead to online dominance.
The importance of online reputation is magnified with multiple locations. We understand this and will synchronize and focus your efforts. Strength can be obtained through numbers and we will ensure all facets of your business work in unison whether it be divisions, individual locations or websites. We will manage and enhance every aspect of your online reputation.