Five Safe SEO Strategies That Won’t Get Your Site Blacklisted
The SEO landscape has changed considerably over the years, but many of the fundamental ideas remain the same. Backlinks are still the most important factor in ranking a page, even though the type of links you require has altered. Simply gaining mass backlinks from irrelevant sites won’t get you the same rankings of the past, with quality and relevance surpassing quantity. On-page optimization plays a part in overall ranking, but stuffing keywords into low-quality articles is no longer acceptable. Overall, it is far better to focus on safe methods that provide long-term results. The following strategies are safe, reliable, and effective, allowing you to gain top rankings without fear of an unexpected penalty. For help working with these strategies go here.
Easy Link Building Opportunities
There are a host of link building strategies, but a good place to start is by finding easy links that still hold power. An effective method is to look for broken links within your niche, contact the site owner to let them know, and suggest they link to an appropriate page on your site instead. Additionally, you can find mentions of your business and ask the publisher to add a clickable link within the text. If you have developed content that has been reposted, contact anyone not including attribution asking for a backlink. Tools like Mention, SEMrush, and Screaming Frog can simplify the process of finding these link opportunities.
Some site owners are reluctant to use guest blogging as it was overused in previous years. The method still works, but needs to be adapted to avoid the common pitfalls. Stay away from sites that publish a great deal of content without any quality control. Use a tool like Moz, Majestic, or Ahrefs to assess the domain authority before contacting the owners. Look for any speed or coding issues with GTmetrix. When you are comfortable that the site is of a high quality, reach out to the site owner with proof of your content creation skills. Avoid asking for a backlink initially, focusing on how you can help the site owner first.
Creating shareable content can lead to many backlinks from a host of sites and social media properties. Articles and videos are two obvious examples, but you can also consider infographics, podcasts, and free software. When you receive a burst of links from relevant sites, you can often speed up the time it takes to rank as the search engines recognize a piece of content is trending. As long as you continue to receive backlinks and don’t have a high bounce rate, you can expect your rankings to stick.
Most niches will have a number of personalities with impressive followings and reputations. By forging relationships with these people, gaining exposure and backlinks becomes far easier. One method is to create a roundup article that takes quotes or tips from a number of experts and develops one complete article. Typically, most contributors will promote the article to their own following, resulting in many shares across blogs and social media. You could also collaborate on podcasts, video interviews, and even products.
Social Network Development
The extent of social media influence over SEO is often disputed, but a good social strategy can at least offer backlinks, shares, and an improved reputation. Develop social strategies for a range of sites, using content that provides the best experience for fans of the network. This strategy involves creating various images that are liked on Pinterest and Instagram, developing active Facebook groups, and dedicating some time each day to Twitter engagement. A tool like Hootsuite can help you manage all these profiles, maximizing the results you get from minimal effort.
Using a safe approach to SEO can increase the time it takes to see results, but your site is far less likely to be penalized at a later date. Riskier tactics can work, even as the search engines implement new updates to tackle spam and low-quality content. However, these search rankings are unlikely to stick, with manual reviews and a smart algorithm uncovering issues eventually. While there are no guarantees when it comes to the search engines, following a steady approach should offer your site the authority needed to rank across a range of keywords.