Choosing a SEO expert for your business

Are you ready to drive your business forward by employing SEO strategies? In this day and age, search engine optimization is a must if you want to unleash the full potential of your company. Teaming up with the right SEO firm will pay exponentially in terms of the traffic and revenue your website can generate. However, making the wrong choice will be a waste of your time and marketing dollars, hindering your opportunity to command of the market. We at Fractal Hacks SEO always recommend our clients use the following procedure when deciding whether investing in the services of a certain company is advantageous.

Choose your goals

Many business owners make the grave error while choosing an SEO expert of not nailing down exactly what they want from their SEO pro. They leave it up to the SEO firm to interpret a few vague demands. There are more gauges of success or failure than just loads of traffic without justification, blindly chasing rankings or defeating a particular rival, although we will provide these as well. Only you know what you want your future to look like. So put some thought into creating an image of your long-term goals for the organization. Specify how you want to measure the success of your SEO efforts.

Create a shortlist

Use the internet to begin your search and select at least three prospects. Referrals from friends and your personal network are also great places to start. Suggestions from similar, non-competitive companies can help locate candidates as well. While interviewing the prospects, ask them how they will communicate and report to you and what information and/or resources they need from you. Test their knowledge about the Google ranking system. Furthermore, inquire if they have a plan B if things don’t go according to plan.

Do your research

Ask the candidates you are interviewing if they can draw a certain volume of traffic from a specific demographic group, boost through sales, boost the download or signup rate, increase positive sentiment by ranking top on page one and so on. After you’ve reviewed the information, choose an expert based on their level of expertise, their referrals, their current production and above all, make sure the pro you select is someone you trust and can communicate with. Choose wisely!

Contact Fractal Hacks today and get your online marketing not only back on track but on top of your field!